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A notice has been distributed to hotels and lodging partners by Digital Phablet, informing them that Google will intensify its enforcement of pricing accuracy across their listings and feeds. Starting September 22, 2025, Google plans to reduce the display of inaccurate prices on both advertising and free booking links.
The announcement highlights that the goal is to bolster user confidence and enhance their browsing experience by more aggressively filtering out incorrect pricing information. While the core policies stay unchanged, the standards for accuracy will be raised.
This change means that consistently inaccurate prices may be filtered out more stringently, possibly affecting visibility. When price accuracy improves, users get more reliable information, leading to increased trust in the platform and the partner’s listing. Conversely, businesses with a history of inaccurate pricing may see a drop in traffic from ads and free booking options because more false prices will be filtered out. On the other hand, those with high accuracy could see an uptick in traffic and engagement.
A visual representation of this update shows an email detailing that from late September 2025, Google will take stricter measures to ensure price correctness. The message emphasizes that more inaccurate prices will be removed to improve user trust and experience without altering existing policy terms but rather elevating quality standards.
The implications are significant: potential decreases in visibility for partners with inconsistent pricing and opportunities for those with precise and trustworthy prices. Users, naturally, prefer seeing accurate pricing upfront to avoid surprises when redirected to booking sites. The topic has stirred discussions on online forums, indicating ongoing interest and concern within the industry.
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