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Digital Phablet reports that Google Ads is enhancing its responsiveness search ads (RSAs) reporting by providing more detailed data. Specifically, it now displays click and conversion metrics for each RSA headline, replacing the previous labels such as “good” or “bad” for individual headlines.
This update was observed by Miles McNair, who shared on a professional networking platform that some accounts now have comprehensive data for RSA assets. Bob Meijer, another user, noticed this change in his account. McNair emphasized that this development marks the end of the vague “good, best, learning” asset ratings, ushering in more precise, data-driven testing of ad copy reminiscent of earlier practices.
A screenshot from Adrian Dekker illustrates the new visibility into click and conversion data for RSA headlines, highlighting how advertisers can now better analyze their ad components.
To view this data, navigate to your campaigns, proceed to assets, and include the appropriate columns to display real-time click and conversion metrics for your RSA headlines.
This change has prompted discussion among users and marketers interested in optimizing their ad performance and understanding the granular details behind responsive search ad results.
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