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Google Ads has introduced new terms related to call and messaging ads that advertisers are required to accept before using these features. These updates have been highlighted by Anthony Higman, who noted that there are some significant changes to be aware of.
The new terms specify that Google will record and monitor portions of your calls, text messages, and chat conversations to assess the quality of their advertising services. If issues arise, the advertiser assumes full responsibility, not Google. The recordings may also be used for training purposes, potentially involving artificial intelligence.
According to an explanation provided by Gemini, here are the key points:
– Google has the right to listen to and record your calls, texts, and chat interactions to oversee the performance of their ad programs.
– You must accept these terms to access features like click-to-call or click-to-message ads; refusal means you cannot use these communication tools.
– Businesses are responsible for informing their employees, agents, or anyone involved in these communications that they are being recorded and must obtain explicit consent beforehand.
– Agencies managing ads on behalf of clients are also obligated to notify their clients about the recordings, secure their permission, and ensure they have communicated the recording practices to their own team members.
– The recording practices are not compliant with HIPAA regulations, meaning they should not be used by entities handling protected health information.
– If you or your client are classified as a “Covered Entity”—such as clinics, hospitals, or health insurers—accepting these terms could be problematic.
– By clicking “Accept,” you are legally confirming that you are not processing protected health information through these advertising features.
– Medical professionals are advised to contact a Google representative directly to request an exemption from recording if they want to use these ad features safely, especially for sensitive healthcare data.
– Also, you agree to follow all applicable laws, including the Telephone Consumer Protection Act (TCPA), which governs how businesses contact consumers via telemarketing.
An accompanying screenshot illustrates the new terms, emphasizing the recording and monitoring aspects. The complete discussion on these updates can be found in a forum conversation at the provided link.
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