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The beta version of the Google Ads mixed campaign type experiment appears to be rolling out for some advertisers. This new feature enables marketers to test multiple campaign types, budgets, and settings within a single experiment, streamlining the process of comparing different strategies.
The discovery was shared by Emil Emanuel Ankjær Nordahl on LinkedIn, accompanied by a screenshot showing the live setup. A Digital Phablet spokesperson confirmed that advertisers can conduct experiments across various campaigns to determine which approaches most effectively meet their business objectives.
Emil mentioned that this feature opens up numerous testing possibilities, such as trying different campaign structures or segmentation methods in shopping, experimenting between Demand Generation campaigns versus targeted frequency video campaigns, or comparing search campaigns against Performance Max. He noted that currently, campaigns need to be created before participating in the experiment, but a workaround is to duplicate existing campaigns and modify them as needed. He also pointed out that while this method may have some pitfalls, the core idea is to learn what works best through experimentation.
It’s still uncertain whether this feature is fully live for all users, but discussions about its rollout are underway within professional communities.
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