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There is a recent report emerging from a Google event called Google Access, where an employee mentioned that ads will soon be integrated into AI Mode in the European Union. However, it’s important to note that the introduction of ads within AI Mode, even in the United States, is currently only in testing phases and has not yet been fully launched.
The information was shared by Frederik Boysen on LinkedIn, explaining that Google indicated ads in AI Mode will be available very soon. During the event, a slide was shown indicating that ads in AI Overviews are already accessible in the US and are expected to roll out in selected English-speaking markets by the end of 2025.
The slide clarifies that ads are now visually present within AI Overviews, which suggests that the reference to “AI Mode” might be a misunderstanding or miscommunication. It’s possible that the speaker intended to highlight the broader integration of ads into AI-generated summaries rather than a specific “AI Mode.”
These developments suggest there could be upcoming changes in how advertising is incorporated within AI features, though details remain uncertain. The information was spotted through PPC News Feed and discussed on LinkedIn, where industry professionals are analyzing what this could mean for future ad strategies.