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A recent discovery by Anthony Higman reveals that swipeable multi-location assets might soon be making their way into Google Ads. During his observation, he identified what seems to be a testing phase where additional details are added to location assets, featuring horizontally swipeable locations optimized for mobile users.
The first notable change involves a new presentation style for location listings when multiple locations are displayed vertically. Instead of simply providing directions, this updated layout includes review information not only for the overall brand but also for each individual location. The review snippets for each specific site are now prominently displayed, highlighting differences in reputation across locations.
This shift could pose challenges for businesses that haven’t paid attention to reviews at the sub-location level. Poor reviews for a particular location are now more visible and could impact consumer perceptions, even if the overall brand maintains a high rating.
Another interesting aspect observed is a potential horizontal carousel showcasing various locations linked to an ad. Although this feature appeared to be malfunctioning in the test example shown, its implementation could significantly benefit multi-location businesses by providing a streamlined way for users to browse different locations directly from their ads.
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