Select Language:
Google Ads appears to be implementing a modification to the setup process for campaigns. Instead of prompting users to select a specific ad format right away, the new flow requires choosing between options like all campaign types for Performance Max or specific selections such as display, search, or discover campaigns.
This update was highlighted by Riley Slater on LinkedIn, who noted that now, selecting only the search option leads to a standard shopping campaign, a change from previous setups where shopping was a separate choice. A screenshot shared by Slater illustrates the new interface layout, showing how the campaign setup options are now integrated.
Adrian Dekker also commented on this shift, adding insights into the community discussion, which includes varied opinions about the advantages and disadvantages of this change. Some users mentioned that although the new setup isn’t perfect, it seems to be an improvement over the previous process. Others expressed curiosity about why shopping campaigns aren’t treated as a separate option in the selection menu, suggesting that they should be.
A user shared that their Google account representatives advised focusing solely on Performance Max, implying that Google’s R&D investments are heavily directed toward PMax campaigns, and this update seems to reinforce that strategy. Some observers found the change quite clever, pondering whether platforms like Google Maps or the Play Store for apps are integrated into the campaign setup under this new framework.
There’s also a perspective that the update might be designed to encourage users to unintentionally include Performance Max campaigns, hinting at a more strategic push from Google. Others viewed the reordering of options as an opportunity for advertisers to reassess their strategies, possibly breaking free from repetitive setups and truly analyzing their campaign choices.
Overall, the community appears engaged in a debate about whether this change will ultimately benefit users or serve other strategic goals.
ChatGPT
Perplexity
Gemini AI
Grok AI
