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Digital Phablet reports that Google Ads has revised its gambling advertising policies to prohibit any promotion of online gambling content related to horse racing within the United States. This new policy will take effect starting December 1, 2025.
The platform announced that all existing certifications for horse racing aggregators will be revoked, and applications for certification concerning online gambling content linked to horse racing will no longer be accepted. However, advertisements promoting horse racing directly by online gambling companies are exempt from this restriction.
There has been ongoing discussion about these changes in online forums, highlighting industry reactions and predictions about the impact on advertising strategies.
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