Google Ads API v22 Released: What's New?

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The latest update from Digital Phablet pertains to Version 22 of the Google Ads API, marking a significant release with numerous enhancements. Among the key updates are expanded smart bidding exploration features, improvements to DemandGen, new capabilities for Performance Max (PMax) campaigns, and tools for app install campaigns, along with various other refinements.

To utilize certain features introduced in Version 22, users are required to upgrade their client libraries and code. All updated libraries and relevant examples are now available to assist with these transitions.

This version follows a history of prior releases starting from version 20 in June 2025, with earlier versions dating back to October 2024 (version 18), and previous iterations in early 2024 and late 2023. Notably, the AdWords API was retired in April 2025, ceasing operations by the end of July that year.

Key features in this release include:

Assets

Introduction of a new image asset field type called LANDING_PAGE_PREVIEW.
Launch of the AssetGenerationService in beta, enabling generation of text and image assets via generative AI, initially limited to selected beta participants. This service facilitates the creation of assets based on campaign context, prompts, or URLs, with error feedback provided during generation.

Campaigns

New bidding goal options for App campaigns focused on installs, allowing for rapid scaling and target discovery without requiring predefined goals.
Support added for fixed share of voice bidding strategies.
Visibility into feed types attached to campaigns through the new Campaign.feed_types attribute, which can indicate verticals like retail.
Capability to attach negative keyword shared sets to multi-channel campaigns and local campaigns.

Demand Generation

Introduction of a Target CPC bidding strategy that aims to maximize clicks within a specified CPC target.
New automation types for assets: one for generating multiple design versions with embedded text into images, and another for creating videos from existing assets like images and text, both enabled by default for DemandGen multi-asset ads.
Minor field renaming for clarity.

General Enhancements

Limit increased to 10,000 operations per batch job request.
Updated handling for the page_size parameter in batch job result queries, defaulting to a maximum of 1,000 and returning errors if exceeded.
New error code to indicate exceeding payment profile activation rates.

Performance Max Campaigns

Addition of automation features for enhanced or extracted images, supporting better imagery with default enabled settings.
Removal of the AssetPerformanceLabel attribute for campaigns.
New segments specific to Performance Max, such as indicators for ads using product data or videos, which are only relevant to these campaign types.

Planning and Audience Insights

Expanded support for CRM data sources, including third-party partners.
New error codes related to partner audiences.
Metrics and attributes for content creator activity, such as recent live streams.
Introduction of a PlannableUserList metadata message reflecting data sources for user lists, whether first-party or third-party.
Enhanced insights reports supporting parental status, income ranges, and complex topic/interest combinations.

Reporting

New click types related to messaging and landing pages.
More detailed segmentation for ad assets and views, including responsiveness and combination views.
Metrics now segmentable by date for improved analysis.
Addition of a new resource, TargetingExpansionView, for tracking expansion over manual targeting due to AI features.
New report segments for Performance Max campaigns.

Shopping Campaigns

Corrections to metrics scoping for shopping product resources.

Goals and Optimization

Support added for customer retention goals, helping campaigns focus on re-engaging existing customers.
Configuration options introduced for campaign targeting options related to re-engagement strategies.

These updates enhance the flexibility, automation, and reporting capabilities for advertisers using the Google Ads API, particularly benefiting those running complex campaigns with AI-generated assets and advanced bidding strategies.