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A new update in Google Ads AI Max campaigns introduces two fresh metrics aimed at enhancing tracking and reporting capabilities. These metrics are labeled as “expanded matches” and “expanded landing pages.” The discovery was made by Aleksejus Podpruginas, who shared details on LinkedIn (crediting PPC News Feed for the tip). He noted that when viewing all keywords, scrolling down reveals these two essential metrics.
The first, AI MAX expanded matches, reflects the amount of traffic generated from broad match keywords created through AI Max for Search campaigns, based on the keywords you have added. The second, AI MAX expanded landing pages, displays the volume of traffic from search queries that matched your landing pages or assets, even if those queries do not directly correspond to your keywords.
Aleksejus highlighted that these metrics offer valuable insights into how Google’s AI utilizes your existing assets to drive traffic, providing a clearer understanding of campaign performance. A screenshot illustrating these metrics was shared, showcasing their appearance within the dashboard interface.
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