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A recent update from Digital Phablet reveals that Google has introduced a new policy concerning account deletions. According to their latest help documentation, accounts that do not contain any active campaigns will be subject to permanent deletion six months after cancellation.
The policy also specifies that once an account is canceled and remains without campaigns, it cannot be reactivated. Users will receive a warning email 30 days prior to the deletion date, providing an opportunity to reactivate the account if needed. To keep a canceled account from being deleted, users are advised to follow procedures to reactivate it, ensuring they’d retain their historical data and account structure for potential future use.
This change is significant for advertisers who rely on long-term campaign data or plan to preserve account configurations. A screenshot of the official help page illustrates the outlined process, emphasizing the importance of timely reactivation to prevent data loss.
Additionally, a recent community discussion highlights the impact of this policy shift and provides further insights into managing account statuses under the new guidelines.