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A new update has been introduced to the Google Business Profiles creation tool for Google Posts. After initial testing, it is now officially live as of late Friday.
Lisa Landsman from Google announced the change, highlighting a significant refresh of the Post creation process. The updated interface offers a centralized Posts Hub, replacing the previous “Add Update” button. This new management screen allows users to view and handle all their posts in one convenient location.
The process of creating a post has become more straightforward. Instead of multiple steps, users now engage with a single dialog window, enabling quick updates, events, or offers to be published from one seamless screen.
Management has seen improvements as well. Users can now see essential details for each post, like the creation date, status, and type, facilitating easier tracking and adjustments. Additionally, subtle visual enhancements throughout the tool aim to make the experience more intuitive and user-friendly.
Though these features were tested earlier, they are now fully operational and accessible. A discussion about these updates has been ongoing among digital marketing professionals, emphasizing the tool’s ongoing evolution.