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A new format for ads within Google’s AI Mode may be emerging, extending beyond the existing direct offer ads. Instead, there are signs that Explore guides and article ads are starting to appear in the AI-generated search results. This observation was made by Glenn Gabe, who shared a screenshot showcasing these new types of ads on a social media platform. He noted that these ads are related to guides and articles pertinent to the specific query, suggesting a broader ad integration within AI Mode.
If these are the primary methods for publishers to attract traffic through the evolving Google Search experience, it raises questions about their effectiveness. Google’s link-based results in AI Mode tend to generate fewer clicks, so incorporating ads could be an alternative strategy. However, relying solely on Google Ads to drive sufficient traffic might not be sustainable for publishers over the long term.
Gabe’s post includes an image illustrating these new ad formats, emphasizing the focus on guides and articles linked to user searches. This shift indicates Google’s ongoing experimentation with diversifying ad placements within its AI-powered search results. A discussion on the platform further explores the implications for content creators aiming to stay visible amid these changes.
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