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Google is now displaying deals and loyalty rewards details directly within retailer or merchant knowledge panels. Additionally, Google Shopping Ads feature a “discount code” link that opens a pop-up window with the code and a “continue to site” button.
This feature, previously visible only in the merchant panel’s side section, is now fully accessible in the expanded top view of the merchant panel. This update was observed by Bordie Clark, who shared screenshots showcasing the new layout. One image highlights how the loyalty benefits and deals sections are integrated into the full top view of the merchant info.
Another discovery by Khushal Bherwani shows the “discount code” link, which triggers a dialog box with the discount code and a button allowing users to proceed to the merchant’s website. There are also images demonstrating how the pop-up appears and functions.
The presence of discount codes in shopping ads is not new; it has been visible on mobile devices as well. For example, a tweet from November 2024 captures a Google-sponsored result displaying a discount code with a related screenshot.
These updates enhance the visibility of deals and promotional offers within Google’s shopping ecosystem, making it easier for users to access discounts directly from search results and merchant panels.
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