Select Language:
Google Ads appears to be rolling out comprehensive placement reporting for the Search Partner Network (SPN). This feature has been highly anticipated by advertisers for years, allowing them to see precisely where their ads are appearing. The new reporting will list all SPN sites where campaigns have served ads, along with impression data for each site.
Previously, many advertisers lacked visibility into which sites within the SPN displayed their ads, leading some to disable campaigns on the network due to this lack of transparency. Now, Google will provide detailed information on the exact locations of ad placements, including impressions and clicks across sites, search partners, and apps.
Details about this update are shared by Google, stating that full placement reporting for the SPN is now available for Search, Shopping, and App campaigns. This enhancement directly responds to advertiser feedback, offering transparency about where ads are running, down to the individual site level. This data gives advertisers the opportunity to exercise greater control and understand how their search ads are distributed across the network.
Google further explains that, similar to placement reporting for Performance Max campaigns, advertisers can now identify exact locations where their ads appear on the SPN for all campaign types, creating a comprehensive view of ad placements. The report will include a list of all sites within the SPN where ads have been shown, along with impression data for each.
Several benefits highlighted by Google include:
- Full Transparency: Clear insight into every site where ads are served within the SPN.
- Improved Control: Use site and impression data to make better decisions and ensure brand safety.
- Optimized Campaigns: Leverage detailed placement insights to improve campaign performance.
One suggested approach for utilizing this report involves creating a report with the “Content Suitability” column, which reveals the specific webpages and YouTube channels where ads are being displayed on the SPN. This enables advertisers to exclude undesirable sites directly from the content suitability section.
Initial observations about this feature were shared by industry experts, noting that while the update is positive, some express concern about potential changes or limitations. For instance, some worry that campaign types like Search, App, and Shopping might be affected or discontinued in the future, possibly affecting reporting capabilities. Others point out that the current report offers impression data only, similar to Performance Max, which might not provide full transparency on conversions or other metrics.
Discussions regarding this rollout are ongoing across industry forums and professional networks, as advertisers evaluate how best to adapt their strategies to these new capabilities.
ChatGPT
Perplexity
Gemini AI
Grok AI
