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Google Ads has supposedly introduced enhanced integration between the primary Google Ads platform and the reporting functions for Local Service Ads (LSAs). Some users are now able to view conversion tracking actions directly within the Google Ads interface.
Lori Gilstrap shared that she discovered a new conversion tracking option for LSAs, specifically a Phone Call Conversion Action created by Google, which tracks leads generated through calls. She posted a screenshot showing these LSA phone call conversions appearing inside the Google Ads dashboard. The addition of this feature suggests Google may have made these insights available for reporting purposes, although full platform integration across all aspects of LSAs might not be complete.
Discussion on forums indicates that many are interested in having LSAs managed entirely within the Google Ads platform, but it remains uncertain whether this will become a reality.
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