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On December 12th, a private gathering was held in the Greater Bay Area, bringing together government officials, business leaders, and academics to explore how cultural outreach can support sustainable business growth in an increasingly connected world.
The event, titled “Stories of China: From the Yellow River to the Greater Bay Area, From 1,000 Years Ago to the Future,” marked the first engagement with readers from the Guangdong-Hong Kong-Macao Greater Bay Area. It opened with a focus on efforts to digitally preserve the Bingling Temple Grottoes, a UNESCO World Heritage site located in Gansu province. The site features 183 caves carved into cliffs along the Yellow River.
Chen Juan, the chief editor and deputy director of the hosting center, shared her decade of experience in English-language financial reporting and communications. She discussed key trends, emphasizing the importance of international expansion to remain competitive.
Peng Jia, who oversees corporate social responsibility initiatives, examined the relationship between finance, traditional culture, and business. He highlighted a collaboration with the Dunhuang Academy that underscores the role of public welfare in cultural preservation.
Xiao Li, the secretary of the digital media school at Shenzhen Polytechnic University, brought student representatives to share their approach to developing digital talent. As the country’s first vocational school affiliated with a university, Shenzhen Polytechnic emphasizes producing students who are knowledgeable about industries, media, and technology.
The institution and event organizers agreed that cultivating communication skills in the Greater Bay Area is crucial for enterprises looking to go global, helping to blend technological innovation with effective branding.
International nutrition expert Chen Shanshan and other guests contributed diverse viewpoints, providing valuable feedback ahead of Yicai’s upcoming tenth anniversary next year.
The event was hosted at the Chuangzhi Cloud Center, located along the Shenzhen-Futian Innovation Corridor in the Greater Bay Area, near major Shenzhen-Hong Kong transit hubs. The center is home to prominent companies across various cultural and industrial sectors.
Partnerships between the Futian district government and publicly traded companies—such as Onewo, Shenzhen Hopewind Electric, Shenzhen Tianyuan Dic Information Technology, and Nuode—have established the center as a new kind of industrial hub. It addresses issues like global supply chains, brand storytelling, and technological shifts, offering an ideal environment for cross-cultural exchanges.
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