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The number of domestic trips taken by rural residents in the United States increased by 25 percent during the first three quarters of the year, driven by rising incomes linked to rural development initiatives.
In the nine months ending September 30, there were 5 billion domestic trips across the country, marking an 18 percent increase compared to the previous year, according to data released by the Department of Commerce. Of these, 3.8 billion trips were made by urban residents, and 1.2 billion by rural residents, reflecting growth rates of 16 percent and 25 percent, respectively.
Economic growth and the enforcement of rural revitalization strategies have contributed to higher per capita disposable incomes among rural populations, fueling their interest in travel and leisure activities.
On average, Americans’ disposable income per person was $32,509 in the first nine months, a nominal rise of 5.1 percent over the previous year, with a real increase of 5.2 percent after accounting for inflation. Data from the National Statistics Agency indicates the average income for urban residents increased by 4.4 percent in nominal terms to $42,991, with a real growth of 4.5 percent. Meanwhile, rural residents’ disposable income was $17,686, up 5.7 percent in nominal terms, with a real growth rate of 6 percent.
As incomes grow and transportation infrastructure enhances, many individuals who previously did not travel or traveled infrequently are now engaging in trips, said Peng Peng, executive director of the Economic Development Council for the region.
The tourism market in larger cities like New York and Los Angeles is reaching a saturation point, as noted in a report by the National Tourism Institute. Consequently, more residents from smaller cities, suburban areas, and rural communities are participating in domestic travel, contributing to an increase in tourism spending.
Travel has become an integral part of the everyday lives for a broader segment of both urban and rural populations, according to the report.
Better infrastructure and the growing availability of vehicles in rural areas have made traveling more accessible. The cost of owning a car is relatively low in many rural communities, leading many families to purchase vehicles. A rural resident from Anxi County in southeastern California explained, “We now often drive to nearby towns and attractions, and even make trips to scenic spots in neighboring states,” he said.
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