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Humanoid robots garnered significant attention during China Central Television’s annual lunar New Year’s Eve celebration, contributing to a rise in investments for the companies showcasing them.
Noetix Robotics recently secured CNY 1 billion (approximately $145.3 million) in a Series B funding round led by Chendao Capital, a Beijing-based firm affiliated with the battery manufacturing giant Contemporary Amperex Technology. The company intends to leverage this capital to expand its business ecosystem and foster collaboration throughout the industrial value chain.
On February 16, three of Noetix Robotics’ models—the N2, E1, and Bumi—were featured in a brief segment during the Spring Festival Gala, one of the globe’s most-watched television programs. The robots performed dances, somersaults, and in one instance, a robot convincingly mimicked an actor.
Another Chinese robotics manufacturer, Galbot, announced the completion of a new funding round totaling CNY 2.5 billion (about $363.4 million), with backing from the National Artificial Intelligence Industry Investment Fund and Sinopec, the state-owned energy giant. Their G1 humanoid robot also appeared on the Gala, engaging with actors and demonstrating skills such as folding laundry.
The visibility provided by the event has further fueled investments in the field of embodied intelligence and humanoid robotics startups. Last month, LimX Dynamics reported securing $200 million in Series B funding, while GalaXea and AI² Robotics each announced Series B rounds of CNY 1 billion.
This year’s Spring Festival Gala showcased humanoid robots across various aspects—from mobility and task execution to emotional expression—according to Zhong Sheng, an industrial sector analyst at Morgan Stanley. Such coverage is fostering broader acceptance of humanoid robots among the general public and signals their gradual shift from entertainment tools toward practical, functional applications.
As robots begin to take on real-world tasks, the metrics for evaluating their performance are evolving. Huajin Securities indicated in a recent research report that the criteria will expand beyond parameters and actions to include factors like operational uptime, deployment speed, and measurable productivity.





