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Mao Geping Cosmetics has announced a strategic partnership with U.S.-based consumer goods investment firm L Catterton to expand its presence in high-end international markets. This collaboration isn’t about direct capital investment but involves a strategic alliance aimed at enhancing the brand’s global reach. L Catterton will utilize its worldwide investment network and strategic partnerships to support the growth of Mao Geping’s brands in premium overseas markets. The two companies also plan to jointly establish an equity investment fund targeted at the luxury beauty sector internationally. Additionally, they aim to collaborate on refining capital structures, recruiting top talent, and strengthening corporate governance.
L Catterton has a longstanding relationship with Mao Geping Cosmetics, which was founded by renowned makeup artist Mao Geping in 2000. The firm previously invested in InterCos, Mao Geping’s main supply chain partner. With assets under management totaling approximately $39 billion across private equity, credit, and real estate platforms, L Catterton’s portfolio covers various beauty sectors, including skincare and fragrances. In recent years, the firm has invested in several notable brands such as Nordic skincare company Stenders, Italian cosmetics brand Kiko Milano, Naomi Watts’ skincare line Stripes Beauty, British skincare brand Elemis, and Japanese personal care company Ci Flavors.
The day before announcing the partnership, Mao Geping Cosmetics disclosed that six key shareholders and executive directors, including the founder and majority owner Mao Geping, intend to sell up to 17.2 million shares. This represents no more than 3.51% of the company’s total shares and will occur over the next six months. The decision to sell shares stems from personal financial needs, with the proceeds mainly designated for investments in the beauty industry and personal expenses. At the current share price of approximately HKD 86 (roughly USD 11), these sales could net approximately HKD 1.4 billion (around USD 180 million).
Following the announcement, the stock price of the company surged by as much as 5.1%, reaching HKD 92.50 (about USD 11.80), before closing down slightly by 1.4% at HKD 86.65.
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