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On September 3rd, Ikea’s operations in China announced a plan to invest 160 million yuan (approximately $22.4 million) to lower product prices across the Chinese market during the upcoming fiscal year. The company will allocate 70 percent of this investment toward enhancing its most popular products to stay competitive with local rivals.
For the next year starting September 1st, Ikea China intends to launch over 1,600 new furniture and home appliances, including 150 items under its affordable pricing initiative and 23 new product lines, as revealed during a launch event for the 2026 fiscal year. The company also stated it has spent 673 million yuan over the past two years to keep prices competitive.
Additionally, the retailer plans to open smaller-format stores in several Chinese cities, building on its existing Shenzhen outlet. These compact stores, each covering only a few hundred square meters, focus on community engagement rather than traditional shopping malls. They are designed to function as design and ordering hubs, offering tailored interior design services to customers.
Industry experts note that competition in China’s retail market is intense, with physical stores emphasizing product differentiation and price strategies. They also point out that developing more affordable, efficient products is a key strategic focus for retailers, including Ikea China, in their ongoing efforts to outmaneuver rivals.
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