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Hilton Worldwide Holdings plans to expand further across China, aiming to reach 1,000 hotels in the country by early next year, according to the company’s president for China and Mongolia.
“As of August last year, we had opened our 700th hotel in China, and that number has grown to 888 in just over a year,” said Qian Jin during the opening ceremony of Hilton’s newest property yesterday. “On average, we are opening a new hotel in China every two days.”
The luxury brand Waldorf Astoria recently unveiled a new hotel in the New Bund area within Shanghai’s Qiantan International Business Zone, making Shanghai only the third city in the world, after Doha and Dubai, to host two Waldorf Astoria hotels.
Qian mentioned that Hilton operates over ten brands in China, and plans to introduce more new brands next year, with a focus on developing lifestyle hotels.
“Managing a hotel nowadays isn’t just about operations; it’s about creating experiences—blending hotels with sports, culture, and exhibitions—and partnering with cultural and creative brands to encourage guest interaction,” he explained.
Beyond expanding its hotel footprint, Hilton is actively adopting flexible employment models in China to cut operating costs. Last year, the company hired around 200,000 gig workers in the region, Qian added.
According to a recent report from property consulting firm Cushman & Wakefield, China’s hotel industry is entering a phase of intense competition, with key performance indicators such as occupancy rate, average daily rate, and revenue per available room becoming increasingly dependent on city and hotel class distinctions.
The sector faces challenges with low gross profit margins, necessitating steady revenue growth, cost optimization, and strategies to unlock profit potential through refined operations, the report states.
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