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GlocalMe, showcasing several innovative products at the ongoing IFA 2025 in Berlin, is shifting from purely hardware manufacturing toward a comprehensive “hardware + software + service” ecosystem. The founder and CEO of the parent company shared this vision during the consumer electronics expo.
This year, the company introduced the world’s first pet smartphone, the PetPhone, along with the three-in-one eSIM Trio global connectivity solution, the G40 Pro featuring AI HyperConn® technology, and the multifunctional Unicord Pro to the Berlin audience.
Targeting niche markets such as human-pet connectivity and personal global mobile solutions, the Hong Kong-based firm aims for sustainable growth. The CEO, who spent two decades at Huawei as president of its terminal division and general manager of UK operations before founding the company in 2014, emphasized this strategic focus.
In response to questions about their participation at IFA, he noted that this is only their second appearance at the event. He highlighted their showcase of new offerings, including the PetPhone, eSIM Trio, G40 Pro, and Unicord Pro. Unlike other major trade shows like CES, this year’s IFA emphasizes deep industry-specific applications and localized partnerships within Europe. The company is integrating its ecosystem—combining hardware, software, and services—particularly in areas like pet connectivity and global mobile solutions, with preliminary agreements already in place with several European distributors and operators to expand into 12 countries by the year’s end.
Regarding product development, the PetPhone was created to satisfy the rising global demand for emotional connection and smart pet care among millions of pet owners. It offers features like two-way calling, AI-based health monitoring, and six-mode location tracking. Major retailers such as Chewy in North America and Pets at Home in Europe are already adopting the device, with initial user feedback being very positive.
The PetPhone illustrates a broader strategic shift from hardware sales toward building a device-service-ecosystem model. By focusing on high-demand markets and essential use cases, the company aims to foster a sustainable stream of recurring revenue.
On the service side, revenue from personal connectivity offerings has increased notably, growing 127% year-over-year. Servicessuch as eSIM, CloudSIM subscriptions, and pet health management not only deliver higher margins but also promote stronger customer loyalty, enabling a transition away from one-time hardware sales toward long-term operational models.
Feedback from European consumers at IFA revealed a strong emphasis on data privacy and the desire for localized services—including multilingual support, local payment options, and region-specific content. These insights are facilitating new collaborations with telecom carriers like Deutsche Telekom and Orange, as well as pet and electronics retailers, with negotiations underway to deepen their presence across the continent.
Operating in over 200 countries and regions, the company’s primary markets currently include North America—where airport sales channels account for about 32%—Europe, where their multifunctional devices rank among the top three in sales, and Asia, especially in pet technology. Looking ahead, their focus will be on expanding further into Europe and Asia, with particular attention to pet tech and cross-border connectivity.
Despite competition from tech giants such as Apple and Google, which partner directly with carriers, the company maintains a competitive edge through innovations like CloudSIM and HyperConn® technologies. These enable network aggregation across multiple providers rather than direct competition. Their niche market focus—serving cross-border business travelers and pet owners—coupled with the convenience of their eSIM Trio solution and multi-operator benefits, helps them stay competitive amid rising eSIM adoption.
In today’s geopolitical climate, market diversification is crucial. The company mitigates risks through 183 global patents, partnerships with local distributors, and strict adherence to data regulations in each region. This balanced strategy reduces dependency on any single market and enhances their resilience in the global landscape.
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