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Home » CIIE: Unlocking China’s Market for Global Businesses

CIIE: Unlocking China’s Market for Global Businesses

Fahad Khan by Fahad Khan
November 4, 2025
in Business
Reading Time: 2 mins read
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The eighth China International Import Expo has established itself as a key event for China’s global openness and transforming its vast market into a significant opportunity for the international community. This year’s CIIE will take place from tomorrow until November 10, featuring over 367,000 square meters of exhibition space. More than 4,000 companies from 138 countries and regions are participating, including 290 Fortune Global 500 companies and industry leaders. Both the exhibition area and the number of participating enterprises set new records this year.

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Notably, the United States continues to have the largest exhibition area for the seventh straight year. The expo serves as a comprehensive platform for companies like Honeywell to introduce innovative products, showcase advanced technologies, and build new partnerships. A representative from the American tech giant’s China division expressed that the company intends to leverage the opportunities presented by the event continuously.

Historically, Honeywell has showcased about 170 innovative technologies, products, and solutions at previous editions, most of which have been successfully implemented in China. According to official data, the seven past expos have highlighted around 3,000 new products, technologies, and services, with a combined intended transaction value exceeding $500 billion. These events have attracted a total of 23,000 international exhibitors.

As these exhibitions turn into tangible commodities and exhibitors into potential investors, China’s large market and robust industrial support are drawing numerous multinational corporations to deepen their local strategies and boost R&D investments within the country. A company representative emphasized confidence in China’s market, citing its extensive industrial system, abundant talent pool, and vibrant innovation ecosystem as a stable foundation for multinational growth.

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German optics company Zeiss is increasingly relocating research and manufacturing to China to achieve full localization. In September, they produced the first three high-end microscopes at their new Chinese facility. The expo has become a vital platform for Zeiss’s global product launches and technological unveilings in China, with a focus this year on showcasing locally developed R&D achievements.

Despite global concerns about de-globalization, China’s openness and connectivity remain strong. For instance, Medtronic, the US-Irish medical device company, has nearly 7,000 supply chain partners in China, with projected procurement in the country reaching CNY 5 billion (about $700 million) for the 2025 fiscal year — approximately 90% of which will supply overseas factories.

Apart from established multinational corporations from developed countries, the expo also highlights participation from 123 countries involved in the Belt and Road Initiative, up 23% from last year, alongside 163 companies from least developed nations, representing a 24% increase. To support greater openness with these nations, the exhibition has expanded the section dedicated to African products, resulting in an 80% increase in participating companies from Africa compared to the previous year.

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Fahad Khan

Fahad Khan

A Deal hunter for Digital Phablet with a 8+ years of Digital Marketing experience.

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