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Cinema ticket sales in China, including pre-sales, have surpassed $1 billion this year following a strong showing during the Chinese New Year holiday. The country has now overtaken North America to become the global leader in box office revenue.
Yesterday, China’s box office revenue exceeded CNY8 billion (about $1.2 billion), based on data from Maoyan Professional Edition. During the nine-day Lunar New Year holiday that began on February 15, box office receipts crossed CNY5.5 billion, driven by popular films such as the car racing comedy “Pegasus 3,” the spy thriller “Scare Out,” and the martial arts action film “Blades of the Guardians.”
Over the holiday period, movie theaters in China reported more than 100 million admissions, marking the eighth consecutive year exceeding this milestone.
The lineup this year showcased a wide variety of genres, including comedy, action, animation, and science fiction, all competing simultaneously to satisfy China’s diverse audience. “Pegasus 3” featured exciting racing sequences and expanded storytelling compared to earlier installments in Han Han’s franchise. Director Zhang Yimou crafted an espionage thriller set in a modern urban environment with “Scare Out,” under the guidance of the Ministry of State Security. Meanwhile, “Blades of the Guardians” depicted martial arts against the backdrop of the Gobi Desert.
Additionally, the “Film+” consumption model is gaining popularity in China. The National Film Administration and the Ministry of Commerce have selected 16 pilot cities for this integrated consumption initiative. Various programs, such as cross-redemption schemes linking cinema tickets with retail receipts and campaigns like “Travel China with Movies,” have strengthened connections between movie-going, dining, and tourism.
Some cities are also offering subsidies that combine government support, platform discounts, and cinema concessions to further stimulate cultural spending during holidays.
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