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A major player in China’s new energy vehicle sector has unveiled a fresh lineup of automotive offerings, including a new brand aimed at the business-to-business segment.
The Linghui brand introduces four new models: three fully electric sedans and one plug-in hybrid multipurpose vehicle, according to disclosures from the Ministry of Industry and Information Technology.
Primarily targeting bulk procurement needs in the B2B market, Linghui combines BYD’s original electric vehicles with a standalone operating channel. The company registered the Linghui trademark back in 2010.
Last year, the company sold over 4.6 million new energy vehicles, marking a 7.7% increase compared to the previous year. Of these, around 3.4 million were models under the Dynasty and Ocean brands, which cater to mainstream consumers, while approximately 180,000 units belonged to its premium Denza line.
Similarly, GAC Group’s NEV brand, GAC Aion, adopted a comparable strategy last year. To enhance its brand perception, especially in ride-hailing services, GAC Aion launched a dedicated brand for the B2B market, clearly separating it from consumer-focused offerings and establishing distinct models and operating channels for each segment.
A key trend forecasted for the Chinese automotive industry this year is a push toward more premium vehicle options. Despite intense competition across various price ranges and a broad supply, automakers that focus on high-end features are expected to see greater profit margins.
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