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Have you ever come across a dress or stylish jacket online but weren’t sure how it would look on you? Google has introduced an exciting solution called “Try It On” that many are claiming will revolutionize online shopping.
This innovative feature is part of Google’s new AI Mode, which was unveiled during the recent Google I/O event. “Try It On” allows you to visualize how various clothing items will look on you, delivering impressively realistic results—far superior to the outdated virtual closets some shopping apps use.
To create such realistic visuals, Google employs a specialized Imagen model that comprehends your body dimensions and depth. It also accurately interprets the texture of various garments and how they behave with respect to the product images. This model fuses these two elements to give you the illusion of wearing a stunning $1,000 Louis Vuitton dress.
How to Use Google’s “Try It On” Feature
The “Try It On” feature is currently limited to users in the U.S., so if you’re located elsewhere, a VPN will be necessary to access it. With that said, here’s how to utilize this new technology:
- Open the Google app on your Android device and tap the beaker icon in the top left corner.
- Scroll down to find the “Try things on virtually” section and tap on Try things on.
- Select one of the styles and pick an item of clothing to try.

- Upload a full-length photo of yourself, ensuring that you’re clearly visible and unobstructed.
- Wait as the AI dresses you in the chosen outfit.

You can explore various looks from Google’s shopping catalog. However, it’s worth noting that the feature may not work with all items; some clothing will have the “Try It On” option while others won’t.
This feature is fresh off the press, and social media users are already buzzing about it. Many are testing it for the first time and expressing their enthusiasm, eager to incorporate it into their shopping routines.
Even top tech YouTuber MKBHD has tweeted about how this feature operates and its potential benefits, allowing you to see how clothes fit before making a purchase.
However, he raised some valid concerns. For instance, users could theoretically upload images of others and dress them in inappropriate outfits. Additionally, the feature requires a full-body image, which raises privacy issues, though it retains that data within the tool for repeated use.
Despite these challenges, it’s undeniable that this feature holds significant promise. Google should consider making it a standard option across all images, facilitating the process of trying on clothing seamlessly. Other apps could also benefit from incorporating similar technology. What do you think about the new “Try It On” feature? Share your thoughts in the comments below.