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Home » Sora Closes for 13 Days, “Happy Horse” Emerges: Why Can Chinese Video Models Compete?

Sora Closes for 13 Days, “Happy Horse” Emerges: Why Can Chinese Video Models Compete?

Seok Chen by Seok Chen
April 10, 2026
in AI
Reading Time: 1 min read
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After a 13-day shutdown, the popular Chinese video model “欢乐马” has made a remarkable return, captivating audiences once again. The brief pause in its operations has sparked widespread curiosity and discussion across online communities.

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Interestingly, this resurgence comes at a time when domestic video models are gaining momentum, prompting many to ask: what makes “欢乐马” stand out in the crowded landscape of digital entertainment?

The success of “欢乐马” can be attributed to a combination of innovative technology and a keen understanding of local viewer preferences. Chinese developers have been investing heavily in creating more relatable and engaging virtual personas, which seem to resonate well with the domestic audience. This strategic approach appears to be paying off, demonstrating that homegrown models can challenge international counterparts in terms of popularity and user engagement.

The company’s quick recovery after the brief hiatus underscores its strong presence and the loyalty of its followers. As digital entertainment continues to evolve rapidly, domestic models like “欢乐马” are positioning themselves as formidable competitors, driven by cultural relevance and cutting-edge design.

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Industry analysts suggest that the rise of these local video models signals a broader shift towards regional content that emphasizes authenticity and cultural resonance. As consumers increasingly seek content that reflects their own experiences and values, domestic models are well-positioned to thrive in this new era of digital entertainment.

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Seok Chen

Seok Chen

Seok Chen is a mass communication graduate from the City University of Hong Kong.

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