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Home » Not a Joke: Musk Announces Hiring for xAI’s New Company “Juhard,” Project Real

Not a Joke: Musk Announces Hiring for xAI’s New Company “Juhard,” Project Real

Seok Chen by Seok Chen
August 23, 2025
in AI
Reading Time: 1 min read
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In a surprising announcement, tech billionaire Elon Musk revealed plans to recruit for a new company called “ 巨硬” (which translates roughly to “Giant Hard” or “Mega Hard”). The revelation has left many industry observers curious, as reports confirm that the project is indeed real and not just a joke.

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Musk, known for his ventures with Tesla, SpaceX, and Neuralink, has been hinting at expanding his portfolio into the artificial intelligence sphere. This recent development suggests that he is doubling down on AI technologies, possibly aiming to compete with existing industry giants.

While details remain sparse, the fact that “巨硬” is actively seeking talent indicates serious intent behind the project. The company’s name has caught attention, signaling a bold branding move that aligns with Musk’s reputation for unconventional yet impactful projects.

Sources close to Musk’s inner circle suggest that the new venture could bring significant advancements in AI research and applications. It remains to be seen how “巨硬” will differentiate itself from other tech giants in the rapidly evolving AI landscape, but Musk’s involvement certainly signals high stakes for all players in the field.

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As the industry awaits more information, one thing is clear: Elon Musk’s latest move underscores his commitment to pushing the boundaries of technological innovation, reaffirming his position at the forefront of AI development.

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Seok Chen

Seok Chen

Seok Chen is a mass communication graduate from the City University of Hong Kong.

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