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Home » NBA China and Alibaba Cloud Partner on “360-Degree Live Replay” Technology

NBA China and Alibaba Cloud Partner on “360-Degree Live Replay” Technology

Seok Chen by Seok Chen
October 9, 2025
in AI
Reading Time: 1 min read
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In a significant move aimed at enhancing the viewing experience for basketball fans, NBA China has announced a new partnership with Alibaba Cloud. The collaboration focuses on integrating cutting-edge technology to bring fans closer to the action than ever before.

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One of the standout features introduced through this partnership is the “360-degree real-time replay,” which allows viewers to experience games from multiple angles simultaneously. This innovative feature offers a more immersive and interactive experience, transforming how fans engage with live basketball matches.

The alliance with Alibaba Cloud signals NBA China’s commitment to leveraging advanced cloud computing and artificial intelligence capabilities to improve content delivery and viewer engagement. Fans can expect more dynamic and personalized viewing options, along with smoother streaming quality.

Such technological advancements underscore the league’s efforts to stay at the forefront of digital innovation in sports broadcasting. As basketball continues to grow in popularity across China, this collaboration aims to strengthen the connection between fans and the game, making every slam dunk and buzzer-beater more impactful through technology.

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Seok Chen

Seok Chen

Seok Chen is a mass communication graduate from the City University of Hong Kong.

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