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Toy manufacturer Mattel, known for its iconic Barbie dolls and Hot Wheels, has announced a collaboration with OpenAI. The partnership aims to launch a new line of AI-driven products this year. This innovative venture is expected to combine Mattel’s beloved toy brands with cutting-edge artificial intelligence technology, promising to provide kids and families with engaging and interactive experiences. Details on the specific products set for release are yet to be unveiled, but the collaboration marks a significant step for Mattel as it explores ways to integrate technology into play.
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