We all know the fact that by the year 2021, more than 75% of the web content will be in the video format. It is no doubt that video marketing is better than any other type of marketing strategy.
If you are doing video marketing, then, you probably know about the explainer videos. These types of videos grab the attention of your viewers and boost your conversion.
85% of the people who watch an explainer video about your product or service are likely to buy from you. From these numbers, you must have understood the importance of making an animated explainer video.
But now the big question is, how to make the compelling explainer video?
Here are the ten tips which will help you make awesome explainer videos:
1. Write a better script
A well-written script is the foundation of a perfect explainer video. Without a script, you can’t make an explainer video.
Once your script is ready then, you can experiment a lot of things while creating your video. A creative script makes a never seen before explainer video.
If you find difficulty in writing your script then, you can hire a scriptwriter on sites like UpWork or Fiverr.
While writing your script, make sure that you are considering the following points:
- What problem are you solving?
- What are the features of your product?
If you can answer these questions then, no one is going to stop you from writing a stunning script, which in turn will help you in creating a unique video.
2. Keep your explainer video short
We all wanted to tell people about our business, product or service. But most of the times, marketers make the mistake of creating a long explainer video.
Creating a long explainer video is not wrong, but it is an indication of not knowing the mindset of human beings.
People love a short video of 5 to 10 minutes rather than a video of one hour. Everyone wants to do things fast, so why someone will spend one hour watching your video?
As per some experts, in your video, 150 words must be read per minute.
3. Give value first and then pitch
The more value you give through your video, the more the sales you get. So, always give importance to delivering value. Tell your audience how they are going to get benefit from your product.
Instead of talking a lot about the features of the product, talk about its benefits. In this competitive world, it is essential to give value to the audience.
4. Use a professional voice
The voice inside your explainer video matters a lot. If the voice is clear and sharp then, it can influence the people watching your video.
You may be wondering, where should I hire someone who will do the professional voiceover for me?
Well, on Google if you search a term “professional voiceover” then, you will get a lot of options. You can also get a professional voiceover for your video on different freelancing sites.
If you want to stand out from the crowd, then, a brilliant voiceover is a must. You can learn how to produce professional voice from websites like Sound On Sound.
5. Entertain your audience:
Almost everyone wants entertainment. Whether your video is being viewed by kids, college students, doctors, CEOs, it is sure that all of them loves entertainment.
So, mix a bit of entertainment inside your video. This entertainment may be in the form of humor, comedy, memes, or it can be some music.
For example, if you are making videos on your YouTube channel about education, then, don’t just educate your audience.
Education + Entertainment = Edutainment!
6. Add relevant visuals
Visuals play an important role in making your explainer video popular and viral. You may add visuals like illustrations, graphs or some statistics about your video topic.
For instance, if you are making a video on “website SEO” then, add some graphics that convey the importance of SEO or any other graphs about the topic. Visuals attract the viewers, and they keep them engaged with your video. So, adding visuals is must inside your explainer video.
7. Know your audience very well
Knowing your audience is another significant factor that you have to consider while creating an excellent explainer video.
What is knowing your customer?
For example, if you are selling a weight loss supplement, then, the people buying your product will be men as well as women.
Now, most of the people who are trying to lose weight are between the age of 32 to 55. Consider this age group and then, create your explainer video.
As the people between the age of 32 to 55 are your potential customers, there is no point in creating a video that does not target these people. In this way, you have to consider your audience as well as what they like, dislike, etc.
8. Add background music:
While creating your video, make sure that you are adding music inside. Background music can add positiveness in your video, or it can touch your audience emotionally.
Some businesses don’t consider adding music in their video as they are more concerned about the copyright strikes. But on the web, there are some sites which can provide royalty-free music totally for free.
9. Keep your video simple:
An explainer video must be simple.
Following are the points that you can consider while making a simple video:
- Problem– Identify your customer’s problem
- Solution– Find an answer to that problem
- Working– Talk about your product, how it works, and how it is going to solve the problem of your customer.
- Call to action– In the call to action, you have to tell people to buy your product.
By keeping in mind, the above four key points, you can easily make a simple explainer video that works!
If you want to make your explainer video more fabulous then, try to add some quality animation inside it.
10. Use characters:
By knowing your potential customers, you can introduce different animated characters inside your explainer video.
You can use suitable characters to gain complete attention of your target. By the way, these characters also help you to build a strong trust between you and your audience.
In business, trusts come first and, then, you make money. So, use the power of characters to make a persuasive explainer video that is going to influence people.
After following all these strategies, your video will be complete. Now, it is time to launch it. But most people don’t plan the launch of their video.
Before you launch your video, you can e-mail your existing customers about its launch. This can make them curious to watch your video.
You can also insert the video on your site to get more reach and views.
Though the above tips are essential, at last, your content is king. If you put some great content inside your video that no one knows about, then, people are going to love your video.
So, put some unique and valuable content to make your explainer video a super hit.
Thus, we have come across ten different techniques for creating an engaging explainer video.
Have you ever created an explainer video? If not, then, make sure to follow the above tips for creating an awesome explainer video.
Chehak Wadhwa is a Creative Head at webdew and has an intensive 10+ Years of Experience in Designing & Animation. She has produced 500+ Videos with her team including some of the well-known brands in the market like UBER, Microsoft, T-Mobile, Calendar etc.