7 psychologische trucs gebruikt tijdens Apple Event

[{"selector":"#anim-fccd6936-d1fe-44ac-a710-8f4112a4cbff [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.187408395997096%, 0, 0) translate(0%, 0%) scale(1)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-f53a7791-d6ec-4467-8922-51ebca609d33","keyframes":{"opacity":[0,1]},"delay":300,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cc75e8c7-62b2-4a18-819a-e2cc3272f4b4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-13e58c57-0e8d-4b4b-9837-7b6ede9cb44e","keyframes":{"transform":["translate3d(0px, -1492.2715%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Wist u dat? Apple Events trekt gemiddeld 2.7 miljoen kijkers. Hier zijn de 7 trucs die ze actief gebruiken tijdens hun evenementen.

1. Alles in felle kleuren

[{"selector":"#anim-a264e401-96d1-4de7-9f26-7bfd1ef6456b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce40b7c1-a6a3-4236-9c37-47bbfc7620da","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e9e84621-c811-4168-8f99-5c18369a299f","keyframes":{"transform":["translate3d(-198.54014%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-65a8f848-601a-4925-bdcf-0f63406372c9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Onlangs gebruikten ze op een zonnige dag een opvallende regenboog om de aandacht van de kijkers af te leiden. Gekrabbelde onderstreping 2

2. Krachtwoorden gebruiken

[{"selector":"#anim-21f0cf41-6688-4fa2-b30d-a3a54d6575bf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f467a945-c7a5-408e-8ce5-d0f4e7cb72a7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a9065e34-e23a-44f8-b2f6-e5f338c8d10f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d75913a3-0c2c-4911-9bef-9ebcb029bb7e","keyframes":{"transform":["translate3d(-198.54014%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Onlangs gebruikten ze op een zonnige dag een opvallende regenboog om de aandacht van de kijkers af te leiden. Gekrabbelde onderstreping 2

3. Kleurkader

[{"selector":"#anim-78f240a7-b3b4-4a53-bd8d-f0c1871205ec","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b1f9bd46-aa8a-45da-ae25-e39d6ef63055","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82d81796-0b8b-423b-b677-e53da260012a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26b35273-5225-4253-97da-a44063f879d2","keyframes":{"transform":["translate3d(-198.54014%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Apple gebruikt levendige kleuren zodat ze continu de aandacht van hun gebruikers kunnen trekken. Gekrabbelde onderstreping 2

4. Gebruik van muziek

[{"selector":"#anim-d82063f3-a029-45db-bbd3-01b0edbe2022","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7a2497c-330c-4fdd-a207-06596eca33e7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b51333c-94e5-42e7-86b8-f1d9518d10db","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bb267888-6041-4179-864e-27e72994debe","keyframes":{"transform":["translate3d(-198.54014%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Ze gebruiken verschillende muziek voor verschillende producten, zodat mensen zich kunnen identificeren met dat geluid als ze het ergens horen. Gekrabbelde onderstreping 2

5. Expertlancering

[{"selector":"#anim-4f7ac433-6cf0-4695-a6e4-012113646e82","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5dd14f07-db50-45e5-9607-4b43db343604","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd950885-6d00-4c50-9979-d6ef7b1ff56e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ecdaa9ee-618e-48e3-a31e-6595b40fc5a4","keyframes":{"transform":["translate3d(-198.54014%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Ze huren geen beroemdheden of influencers in om hun producten te lanceren. In plaats daarvan huren ze experts in die in eenvoudige bewoordingen diepgaande details kunnen geven. Gekrabbelde onderstreping 2

6. advertenties

[{"selector":"#anim-ffc45fa4-6973-47f2-9bc1-af3a3cade68e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5cb56cc-73f9-49a3-a766-6987003ec5d7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-617a12f2-cfbc-456a-96fe-45c332f7a62c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd97de9d-ae94-47f9-82bd-06acfb736782","keyframes":{"transform":["translate3d(-198.54014%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Na een kleine introductie vóór de lancering tonen ze een uitgebreide advertentieversie van dat product om meer informatie te geven. Gekrabbelde onderstreping 2

7. Overeenkomen:

[{"selector":"#anim-c5511e82-116f-4168-be19-64ac3d019d69","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7476c613-844e-416f-b8a4-a614b44a92f7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4fe2844c-affa-4e11-93e1-d901835bbaa8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0bca0e2-6642-450e-a87a-32f974718b54","keyframes":{"transform":["translate3d(-198.54014%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Mensen die ze in de advertenties laten zien, dragen vaak kleding die een vergelijkbare kleur heeft als het product, wat hen een reden geeft om het product in verband te brengen met hun dagelijks leven. Gekrabbelde onderstreping 2