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Zotac is making a strong move against GPU scalping by offering its newest RTX 50-series graphics cards, including the RTX 5090 and RTX 5080, directly to gamers via its official gaming Discord server. This effort aims to provide genuine customers an equitable chance to buy the latest GPUs at their suggested retail price, free from the interference of scalpers and automated programs.
To take part in this initiative, users are required to be active members of the Zotac Discord community, engaging in conversations, events, and challenges. Winners are chosen through a random number generator, ensuring that the process is fair and transparent. Currently, the program is exclusive to participants in the U.S., and while a limited stock of RTX 5080 units is available, the RTX 5090 has yet to be released.
Additionally, Zotac has instituted stringent anti-scalping measures to prevent reselling. All GPUs sold through this initiative will have their serial numbers logged, and any participant found attempting to resell their GPU risks being permanently banned from future Zotac events. This strict policy underscores Zotac’s dedication to supporting genuine gamers over resellers.
Scalping has been a prominent challenge in the PC hardware market, particularly with high-demand GPUs often being hoarded and sold at inflated prices. By facilitating direct sales to active community members, Zotac not only makes it more difficult for scalpers but also rewards its loyal customers with an exclusive opportunity to purchase GPUs fairly.
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While the long-term effectiveness of this strategy remains to be seen, Zotac’s approach sets a significant example in the industry. If successful, it may inspire other manufacturers to implement similar measures that favor gamers rather than scalpers in accessing the latest products.
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