The average sales price for iPhones is on the rise, but the reasons behind this trend may be more complex than many assume. Recent insights from Consumer Intelligence Research Partners (CIRP) reveal that the average price has climbed by $18, reaching $971, compared to $953 in the last quarter of 2024.
While some attribute this increase to tariffs, the exact economic implications are still uncertain. The recent move by Apple to discontinue the iPhone SE and iPhone 14 lines is likely a major factor in this shift toward higher-priced models. Analysts have been using metrics like the U.S. Weighted Average Retail Price (US-WARP) to gauge these changes, as Apple ceased to disclose this information publicly in late 2018.
The discontinuation of budget-friendly models like the iPhone SE, replaced by the higher-priced iPhone 16E, contributes to the overall price escalation. Nonetheless, the rise might not be as severe as it appears; diminishing sales of the iPhone 16 Pro and Pro Max have helped keep average prices in check.
It’s crucial to remember that the average sales price is subject to fluctuations influenced by generational cycles, and this particular increase is happening sooner than expected. Given current economic uncertainties, it’s evident that consumers are leaning toward more affordable iPhone options instead of splurging on the latest premium versions.
A recent study indicated that more consumers are opting for used iPhones over new models. The lack of interest in the iPhone 16 Pro and Pro Max was attributed to inadequate incentives, particularly concerning the delayed rollout of advanced Siri features.
As concerns about possible supply chain delays for the iPhone 17 stock emerge, many fans are likely to hold on to their existing devices longer than usual. While tech companies are exploring alternative sourcing solutions, Apple may face more significant challenges due to these accumulating factors.
