Have you ever had a friend who never runs out of puns or bad
jokes? The one who floors the whole room during presentations with their
endless wit? Maybe you’ve met them, or maybe you are that
As the designated “witty friend” of the creatives industry,
copywriters must deliver a brand’s message to target audiences in the best
possible way. Between producing content and curating design, the copywriting
process takes a lot of creative juice.
Sometimes, clever wordplay may not be enough. Even the most
seasoned copywriter can overlook things when swamped in projects. Good copy is
original, precise, and relevant. How can you make sure you’ve hit the mark on
Here are ten essential tools to keep that copywriting wit as
sharp as a knife and a guaranteed bullseye (Don’t worry, they’re free).
Word Count Tool
Words are the currency of any writing discipline and copywriting
requires the mastery of words.
This word counter not only tracks word count but the overall form of your content. Word Count Tool measures character, sentence, and paragraph count. The tool also generates your work’s Flesch Reading Score and estimated reading the time.
Wit alone cannot capture an audience – the cleverest references
will only fly over their heads if they don’t understand what you’re saying.
Word Count Tool is essential for determining the readability of your
This tool prevents a copy from being too niche or obscure.
EMV Headline Analyzer
Someone’s caught feelings.
If you’re a copywriter, you should make your audience catch
some, too. A successful copy creates a significant emotional impact. This tool calculates the EMV (Emotional Marketing Value) of a
headline, to determine the percentage of emotionally marketable words used.
This makes it handy for making a copy more relatable.
Copywriters carry the monumental task of making the most
ordinary thing seem interesting.
This unique tool generates catchy alternatives to
technical business terms. Simply enter the term or phrase, and the tool will
refer to terms in a more copy-friendly language.
This tool improves the copy’s delivery while saving the
copywriter wracking their brain from further brain cell loss.
What better way to drive a point home than making it rhyme?
If nursery rhymes are any indicator, humans respond to rhyme
from a very early age. Rhyme is like the music of words – the tonal element
makes concepts easy to recall.
Copywriters can invoke their inner Shakespeare with this tool
which generates words and phrases rhyming with inputted text. This is
especially useful for crafting jingles or simply making a copy more engaging.
Writers share this universal struggle: the déjà vu-like
frustration of knowing the meaning of a word, but forgetting the specific term
This frustration can easily lead to writer’s block and is one of
the reasons why writing may take a while. Forgetting the right term often
stunts the copywriting process.
This tool offers a solution: Reverse Dictionary allows users to
input the meanings of the words they are looking for. The tool then generates
words that fit the description. This helps speed up the copywriting process and
solves your writing woes.
Keyword Tool by SEObook
Aside from impact, reach is also a deciding factor in
In nature, copywriting is marketing. This tool keeps track of
SEO dynamics, which allows copywriters to adjust their copy according to the
trends that increase web traffic. Now that the market has more of a digital
thrust, SEO is vital.
More web traffic equals more reach, which is why copywriters
should strategize their copy accordingly.
Nothing beats the classics.
If all else goes wrong, the trusty thesaurus has got your back.
This timeless word database has assisted people from all walks of life –
including copywriters looking for the perfect word that fits.
There is no feeling quite like the secondhand embarrassment for
signages that say things like, “Parking
for Costumers Only."
As a copywriter, you don’t want your audience to feel that
towards your copy. Although advertising has more liberty outside the rules of grammar,
you don’t want to overdo it. This tool is like a virtual proofreader.
Grammarly highlights the iffy parts of your content and
prescribes the revisions needed. It is recommended even for skilled copywriters
– it is always good to have an outside perspective on your work.
What’s up, Doc?
Although it hasn’t been around as long, Google Docs is similar
to the Thesaurus in assisting students and professionals alike. Google Docs is
highly efficient for finishing tasks, especially collaborative work. Internet
users can share and work on the same documents from anywhere at any time.
This tool keeps content coherent and consistent during projects.
In the creatives industry, everything is intellectual
Especially when profit is involved, one cannot just grab
resources from wherever and place them in their outputs. You could potentially
be walking into a lawsuit, or get your work taken down.
For copywriters curating the design aspect of their copy,
Pixabay is a good site to grab royalty-free images from. Pixabay has over a
million photos in its database, so copywriters have a wide array of options.