7 astuces psychologiques utilisées dans l'événement Apple

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1. Tout en couleurs vives

[{"selector":"#anim-a264e401-96d1-4de7-9f26-7bfd1ef6456b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce40b7c1-a6a3-4236-9c37-47bbfc7620da","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e9e84621-c811-4168-8f99-5c18369a299f","keyframes":{"transform":["translate3d(-198.54014%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-65a8f848-601a-4925-bdcf-0f63406372c9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Récemment, ils ont utilisé un arc-en-ciel audacieux par une belle journée ensoleillée pour détourner l'attention des téléspectateurs. Souligné gribouillé 2

2. Utiliser des mots de pouvoir

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3. Cadrage couleur

[{"selector":"#anim-78f240a7-b3b4-4a53-bd8d-f0c1871205ec","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b1f9bd46-aa8a-45da-ae25-e39d6ef63055","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82d81796-0b8b-423b-b677-e53da260012a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26b35273-5225-4253-97da-a44063f879d2","keyframes":{"transform":["translate3d(-198.54014%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Apple utilise des couleurs vives pour attirer en permanence l'attention de ses utilisateurs. Souligné gribouillé 2

4. Utilisation de la musique

[{"selector":"#anim-d82063f3-a029-45db-bbd3-01b0edbe2022","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7a2497c-330c-4fdd-a207-06596eca33e7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b51333c-94e5-42e7-86b8-f1d9518d10db","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bb267888-6041-4179-864e-27e72994debe","keyframes":{"transform":["translate3d(-198.54014%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Ils utilisent différentes musiques pour différents produits afin que les gens puissent s'identifier à ce son lorsqu'ils l'entendent quelque part. Souligné gribouillé 2

5. Lancement d'experts

[{"selector":"#anim-4f7ac433-6cf0-4695-a6e4-012113646e82","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5dd14f07-db50-45e5-9607-4b43db343604","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd950885-6d00-4c50-9979-d6ef7b1ff56e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ecdaa9ee-618e-48e3-a31e-6595b40fc5a4","keyframes":{"transform":["translate3d(-198.54014%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Ils n'engagent aucune célébrité ou influenceur pour lancer leurs produits. Au lieu de cela, ils embauchent des experts qui peuvent donner des détails approfondis en termes simples. Souligné gribouillé 2

6. Publicités

[{"selector":"#anim-ffc45fa4-6973-47f2-9bc1-af3a3cade68e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5cb56cc-73f9-49a3-a766-6987003ec5d7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-617a12f2-cfbc-456a-96fe-45c332f7a62c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd97de9d-ae94-47f9-82bd-06acfb736782","keyframes":{"transform":["translate3d(-198.54014%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Après une petite introduction avant le lancement, ils montrent une version publicitaire étendue de ce produit pour donner plus d'informations. Souligné gribouillé 2

7. Correspondance

[{"selector":"#anim-c5511e82-116f-4168-be19-64ac3d019d69","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7476c613-844e-416f-b8a4-a614b44a92f7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4fe2844c-affa-4e11-93e1-d901835bbaa8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0bca0e2-6642-450e-a87a-32f974718b54","keyframes":{"transform":["translate3d(-198.54014%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Les personnes qu'ils montrent dans les publicités portent souvent des vêtements d'une couleur similaire au produit, ce qui leur donne une raison d'associer le produit à leur vie quotidienne. Souligné gribouillé 2