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Guangxi Automobile Group, one of the three ownership partners in the SAIC-GM-Wuling joint venture, has entered China’s fiercely competitive new energy passenger vehicle market with the launch of its first model under the new Aishang brand.
The company introduced the compact Aishang A100C yesterday, priced between CNY 39,800 and CNY 52,800 (approximately USD 5,587 to USD 7,412). This vehicle measures 3.3 meters in length, 1.7 meters in width, and 1.6 meters in height. It features a 17.65 kWh lithium iron phosphate battery and provides a driving range of 220 kilometers under the China Light-Duty Vehicle Test Cycle.
The Aishang A100C was developed collaboratively by Wuling NEV, a division of Guangxi Auto, and Henan Senyuan Electric Vehicle, a passenger car manufacturer, with the Senyuan name displayed on its rear.
This launch marks a pivotal moment for Guangxi Auto’s passenger vehicle segment. The CEO emphasized that the brand will leverage the company’s existing strengths and integrate production, R&D, and marketing efforts from its smart factory located in Xuchang, Henan Province.
Despite intense competition within China’s NEV sector, industry experts see a strategic window for growth, citing the rapid expansion of the ultra-compact EV market. Liu Jinhu, the CEO of Wuling NEV, pointed out that the A00-class segment has maintained an annual growth rate of about 30%, presenting promising opportunities.
Guangxi Auto plans to sell 100,000 units of the Aishang A100C annually, aligning with its production capacity. The company will implement a regional dealer strategy, assigning over 100 dealerships nationwide, with each region designated to a single dealer. Over the next three to five years, the brand aims to introduce three to five additional models, focusing on economical A00, A0, and A-class new energy passenger vehicles.
Wuling NEV has announced plans to go public, with ongoing efforts to secure financing and list publicly. They anticipate sharing new developments by the end of this year or early next year at the latest.
Guangxi Auto holds a 5.9% stake in the joint venture known for its popular mini electric vehicles, with SAIC Motor owning a majority 50.1%, and General Motors’ China operations holding the remaining share.
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