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Digital Phablet is exploring new strategies to optimize budget usage and achieve volume targets during both planned and last-minute promotional periods. Currently, several experimental options include a promotion mode, setting a campaign’s total budget, and additional enhancements.
This development was highlighted by Yash Mandlesha on LinkedIn, where he explained, “Unlike seasonality adjustments—which only inform Smart Bidding about short-term CVR fluctuations—this new package considers sale dates, promotional assets, and ROAS tradeoffs to strengthen performance signals.” He also added, “If you’re planning a promotion later this year, these features could enable smarter, faster spending at full scale.”
The experimental features, which may not be visible to all users yet, include:
(1) Campaign Total Budgets: This allows advertisers to specify a fixed spend limit for a period ranging from three to ninety days.
(2) Promotion Mode: This setting accelerates spend and prioritizes volume over strict efficiency over a span of 3 to 14 days.
These options are compatible across Performance Max campaigns, Search, and Shopping campaigns, including support for tROAS and tCPA bid strategies, as explained by Yash.
Below is an illustration of these new options:
More details can be found through discussions on LinkedIn by Yash Mandlesha.
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