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A new feature called “Text Guidelines” was announced by Digital Phablet at the Think Retail event about five weeks ago. Google indicated that this feature would be gradually introduced throughout the fall season, and early users are now starting to see it in action.
This feature aims to assist advertisers in creating more brand-safe ad content by guiding Google’s AI to generate high-performing text assets. It operates at the campaign level, enabling advertisers to refine their messaging specifically for text-based assets. The guidelines serve to ensure that the created content aligns with brand standards and business requirements while allowing for automated adjustments when text customization is enabled. This gives advertisers greater control over the output of their ad assets, fostering a more consistent brand presence across campaigns.
A snapshot from a user named Arpan Banerjee captures the feature in live use, showcasing the interface where these guidelines are visible. Additionally, a GIF from the initial announcement provides a quick visual overview of how the feature functions.
Further discussion on this feature can be found in related forum exchanges, highlighting early user experiences and insights into its implementation.
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