7 Psychologietricks, die im Apple Event verwendet werden

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1. Alles in kräftigen Farben

[{"selector":"#anim-a264e401-96d1-4de7-9f26-7bfd1ef6456b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce40b7c1-a6a3-4236-9c37-47bbfc7620da","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e9e84621-c811-4168-8f99-5c18369a299f","keyframes":{"transform":["translate3d(-198.54014%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-65a8f848-601a-4925-bdcf-0f63406372c9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Kürzlich verwendeten sie an einem hellen, sonnigen Tag einen kräftigen Regenbogen, um die Aufmerksamkeit der Zuschauer abzulenken. Gekritzelte Unterstreichung 2

2. Power Words verwenden

[{"selector":"#anim-21f0cf41-6688-4fa2-b30d-a3a54d6575bf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f467a945-c7a5-408e-8ce5-d0f4e7cb72a7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a9065e34-e23a-44f8-b2f6-e5f338c8d10f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d75913a3-0c2c-4911-9bef-9ebcb029bb7e","keyframes":{"transform":["translate3d(-198.54014%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Kürzlich verwendeten sie an einem hellen, sonnigen Tag einen kräftigen Regenbogen, um die Aufmerksamkeit der Zuschauer abzulenken. Gekritzelte Unterstreichung 2

3. Farbrahmen

[{"selector":"#anim-78f240a7-b3b4-4a53-bd8d-f0c1871205ec","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b1f9bd46-aa8a-45da-ae25-e39d6ef63055","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82d81796-0b8b-423b-b677-e53da260012a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26b35273-5225-4253-97da-a44063f879d2","keyframes":{"transform":["translate3d(-198.54014%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Apple verwendet lebendige Farben, damit sie die Aufmerksamkeit ihrer Benutzer kontinuierlich auf sich ziehen können. Gekritzelte Unterstreichung 2

4. Verwendung von Musik

[{"selector":"#anim-d82063f3-a029-45db-bbd3-01b0edbe2022","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7a2497c-330c-4fdd-a207-06596eca33e7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b51333c-94e5-42e7-86b8-f1d9518d10db","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bb267888-6041-4179-864e-27e72994debe","keyframes":{"transform":["translate3d(-198.54014%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Sie verwenden unterschiedliche Musik für unterschiedliche Produkte, damit die Leute sich auf diesen Sound beziehen können, wenn sie ihn irgendwo hören. Gekritzelte Unterstreichung 2

5. Expertenstart

[{"selector":"#anim-4f7ac433-6cf0-4695-a6e4-012113646e82","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5dd14f07-db50-45e5-9607-4b43db343604","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd950885-6d00-4c50-9979-d6ef7b1ff56e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ecdaa9ee-618e-48e3-a31e-6595b40fc5a4","keyframes":{"transform":["translate3d(-198.54014%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Sie stellen keine Berühmtheiten oder Influencer ein, um ihre Produkte auf den Markt zu bringen. Stattdessen stellen sie Experten ein, die in einfachen Worten detaillierte Informationen geben können. Gekritzelte Unterstreichung 2

6. Werbung

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7. Übereinstimmung

[{"selector":"#anim-c5511e82-116f-4168-be19-64ac3d019d69","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7476c613-844e-416f-b8a4-a614b44a92f7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4fe2844c-affa-4e11-93e1-d901835bbaa8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0bca0e2-6642-450e-a87a-32f974718b54","keyframes":{"transform":["translate3d(-198.54014%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Menschen, die sie in der Werbung zeigen, tragen oft Kleidung, die eine ähnliche Farbe wie das Produkt hat, was ihnen einen Grund gibt, das Produkt mit ihrem täglichen Leben in Verbindung zu bringen. Gekritzelte Unterstreichung 2