7 Psychologie-Tricks, die im Apple-Event verwendet werden

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1. Alles in kräftigen Farben

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2. Power-Wörter verwenden

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3. Farbrahmen

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4. Verwendung von Musik

[{"selector":"#anim-d82063f3-a029-45db-bbd3-01b0edbe2022","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7a2497c-330c-4fdd-a207-06596eca33e7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b51333c-94e5-42e7-86b8-f1d9518d10db","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bb267888-6041-4179-864e-27e72994debe","keyframes":{"transform":["translate3d(-198.54014%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Sie verwenden unterschiedliche Musik für unterschiedliche Produkte, damit die Leute sich mit diesem Klang identifizieren können, wenn sie ihn irgendwo hören. Gekritzelte Unterstreichung 2

5. Expertenstart

[{"selector":"#anim-4f7ac433-6cf0-4695-a6e4-012113646e82","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5dd14f07-db50-45e5-9607-4b43db343604","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd950885-6d00-4c50-9979-d6ef7b1ff56e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ecdaa9ee-618e-48e3-a31e-6595b40fc5a4","keyframes":{"transform":["translate3d(-198.54014%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Sie engagieren keine Prominenten oder Influencer, um ihre Produkte auf den Markt zu bringen. Stattdessen stellen sie Experten ein, die in einfachen Worten ausführliche Informationen liefern können. Gekritzelte Unterstreichung 2

6. Anzeige

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7. Abgleichen

[{"selector":"#anim-c5511e82-116f-4168-be19-64ac3d019d69","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7476c613-844e-416f-b8a4-a614b44a92f7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4fe2844c-affa-4e11-93e1-d901835bbaa8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0bca0e2-6642-450e-a87a-32f974718b54","keyframes":{"transform":["translate3d(-198.54014%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Die in der Werbung gezeigten Personen tragen oft Kleidung, die eine ähnliche Farbe wie das Produkt hat, was ihnen einen Grund gibt, das Produkt mit ihrem täglichen Leben in Verbindung zu bringen. Gekritzelte Unterstreichung 2